Marketing Strategy Plans
Tailor-made support for every stage of your growth
Packages and rates for marketing strategy, growth, and marketing management for small businesses and SMEs, from local launch to international expansion. 🪴
ROOTS
for entrepreneurs, start-ups, microbusinesses
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Initial strategy workshop (3h)
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Positioning & value proposition
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Identify priority targets + personas
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Local/regional competitive intelligence
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6-month launch plan
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Basic branding
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4 monthly meetings (1h) + emails
GROWTH
for established SMEs that want to take the next step
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Comprehensive marketing audit
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Customized growth strategy
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Customer loyalty plan
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Customer experience optimization
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Lightweight CRM setup, tracking, and automation
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Two team training sessions
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6 monthly meetings + priority support
PRO CAMPAIGNS
alternative to agency for overwhelmed teams
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Complete campaign management, one-off/monthly
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Project management: planning, coordination, approvals
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Content creation in all formats
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Print + digital + OOH design
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Coordination of external service providers
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Files ready for printing/publishing
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3 rounds of approvals
EXPANSION
local (Caribbean, France) ⇄ international
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1-2 in-depth market studies
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Go-to-market strategy
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Localization of the offering
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Marketing localization
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Business development strategy
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Performance tracking tools by market
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6 strategic meetings, including 2 workshops (3 hours)
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Support during the launch phase (3 months)
Fractional CMO
Senior marketing leader without hiring
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Overseeing the overall marketing strategy
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Defining objectives aligned with your priorities
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Functional management of the internal team
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Budget management and trade-offs
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Performance processes and tools
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Participation in executive committees (if necessary)
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Availability 2-3 days/week or 40-60 hours/month (flexible)
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Constant responsiveness - strategic decisions
SPECIAL OFFER
VSEs
Are you a very small business and don't know where to start?
I offer you a free strategic audit
(45 min) that includes:
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Analysis of your current situation (positioning, communication, channels)
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Identification of 3 to 5 quick wins that can be implemented immediately
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Recommendations prioritized according to your budget
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Referral to the right resources (tools, training, service providers)